I’ve never seen a better way to deploy an organization’s purpose and plans than with this brilliant, simple, straightforward approach to planning. Mission statements describe why great business plans examples company or business unit exists.
Great mission statements always reflect the benefit your customers receive and answer the question— Why does your company exist? Businesses must produce a profit, but the enterprise must be balanced in terms of both customer and corporate needs. Unbalanced business will almost always fail. But at the same time, mission statements can and do direct and influence all significant management decisions. Review this list of Mission Statements and ask yourself if these taglines answer the question, “Why does this company exist? What is our unique selling proposition? What are we committed to providing to our customers?
What promise are we making to our clients? Bring light, air, and the beauty of nature into homes through creative windows! To provide gentle dental care for children! To translate our customers’ ideas into video screen reality! To deliver high profits to shareholders through providing a broad range of services to customers, thereby enhancing their ability to succeed. Why should I buy from them? What benefits do you offer the customer?
What makes your product or service different from the competition? A clear mission statement is part of your overall business plan. Enter the characters you see below Sorry, we just need to make sure you’re not a robot. This page is under perpetual construction! It was last updated April 24, 2018. This list is meant to assist, not intimidate.