Coca cola business plan forward this error screen to host. New Coke was the unofficial name for the reformulation of Coca-Cola introduced in April 1985 by the Coca-Cola Company to replace the original formula of its flagship soft drink Coca-Cola, or Coke.
In 1992, it was named Coke II. By 1985, Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for many years. Consumers who were purchasing regular colas seemed to prefer the sweeter taste of rival Pepsi-Cola, as Coca-Cola learned in conducting blind taste tests. Coke II was discontinued in July 2002. It remains influential as a cautionary tale against tampering with a well-established and successful brand. Market analysts believed baby boomers were more likely to purchase diet drinks as they aged and remained health- and weight-conscious.